Definition
The bounce rate represents the percentage of visitors leaving your website after visiting the first page. If 55 out of 100 visitors will leave your website after the first page, your bounce rate will be equal to 55%.

Best Bounce Rate
The bounce rate of your website can symbolize the quality of your website. A high bounce rate implies the visitor did not found the information or product he was looking for. Keep in mind that also technical issues like slow page speed will lead to high bounce rates.

A low bounce rate is hard to get but shows how good your website is in a fundamental parameter. We recommend to look up your competitors bounce rate and set your bounce rate a few percentages below their bounce rate. This very helpful SEO-Tool Alexa Siteinfo will help you to find your competitors bounce rate within seconds!

Recommendations
Set your bounce rate lower than your current rate
Don't set your bounce rate higher than your current rate unless you know what you're doing
The higher your bounce rate, the less pageviews you will get
The bounce rate does not reduce the amount of visitors you will receive
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